Featured on Hiroshima TV's "Dear Boss"

Fujii Sake Brewery will be featured on Hiroshima Television's "Sanshiro's Dear Boss" broadcast on February 9, 2025.

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With the decision to register traditional sake brewing as a UNESCO Intangible Cultural Heritage, sake is once again attracting attention.
This time, the boss is Fujii Yoshihiro, the CEO of Fujii Sake Brewery Co., Ltd., which was founded in Takehara City during the Edo period.
While pushing forward with reforms that are not bound by convention, the company has also come up with unique strategies, such as deliberately switching to unusual ``old-fashioned'' manufacturing methods.
Sanshiro enjoys the highly acclaimed sake with its unique flavor, and the outdoor cooking of his boss, who is a skilled cook. He also delves into the surprising background of his boss, who has studied abroad in the United States.